How do Pet Products Support Refined Pet Care Through Health Protection, Owner Convenience, and Emotional Interaction?

2025-09-09

With the continuous boom in the "pet economy," the number of pet-owning households in China exceeded 120 million in 2024, and the pet suppliers market scale reached 82 billion yuan—among which "functional pet suppliers" accounted for over 60% of sales. Modern pet owners have shifted from "basic feeding" to "refined care." By accurately meeting three core needs—pet health, owner convenience, and emotional interaction—pet suppliers not only improve pets’ quality of life but also help owners reduce the burden of pet care, becoming an "essential support" for pet ownership.


Pet Supplies


Need 1: Pet Health Protection – Products Build a Health Defense Line

The top priority of pet owners is to safeguard their pets’ health, and corresponding products work across the entire "prevention-care-monitoring" chain:

Specialized pet hair brushes (a combination of pin brushes and slicker brushes) deeply detangle loose fur, reducing skin diseases caused by matted hair. A survey shows that pets groomed with these brushes 3 times a week saw a 58% decrease in the incidence of skin diseases.

Automatic constant-temperature water dispensers (maintaining water temperature at 25-30℃) solve the problem of "insufficient water intake" in pets. Compared with traditional water bowls, pets’ daily water intake increased by 40%, and the risk of urinary system diseases dropped by 35%.

Pet nail clippers (with a quick-guard design to avoid cutting the blood vessel) prevent accidental injury during manual trimming. The pass rate for new owners using these clippers is 92%, far higher than the 65% rate with ordinary scissors.

In addition, products like pet anti-parasite collars and oral cleaning sticks further fill gaps in health care, shifting pet ownership from "passive treatment" to "proactive prevention."


Need 2: Convenient Care for Owners – Products Reduce the Burden of Pet Care

Targeting the pain points of "limited time and difficult care," convenient pet suppliers have become "burden-relief tools":

Automatic feeders (they support feeding on time, in proper portions, and remote control) can be set to feed 1-6 times a day. So owners can travel for 3-5 days without asking others to help. One user said, "The automatic feeder doubled my time away from home."

Fully enclosed litter boxes (they have deodorizing filters and automatic cleaning functions) reduce odor spread. This cuts cleaning frequency from once a day to once every 3 days, and saves owners 70% of cleaning time.

Portable pet crates (they are lightweight and foldable) weigh only 1.8kg—60% lighter than traditional crates. So it’s easier to take pets to vet appointments or on trips.

Through "automation + lightweight" design, these products adapt pet ownership to a fast-paced lifestyle, resolving the conflict of "wanting a pet but lacking time to care for it."


Need 3: Emotional Interaction Maintenance – Products Bridge the Human-Pet Gap

Now, people value pets’ emotional needs, and interactive products help build close relationships between people and pets:

Interactive puzzle toys (like treat-dispensing balls and sound-making toys) let pets have more entertainment time when they’re left alone. This cuts down on destructive behavior. Data shows that pets with 2 or more interactive toys saw a drop in destructive behavior from 45% to 18%.

Smart pet cameras (with voice interaction + Laser Pet Functions) allow owners to accompany pets remotely. Data from a platform shows that owners using smart cameras increased their daily human-pet interaction time by 30 minutes.

Pet calming mats (simulating maternal body temperature + heartbeat) ease stress responses in puppies and kittens, shortening their adaptation time to new environments from 7 days to 3 days.

Emotional products not only meet pets’ need for companionship but also allow owners to gain the emotional value of "being needed," strengthening the human-pet bond.


Core Needs Representative Products Key Benefits User Feedback Data
Pet Health Protection Constant-temperature water dispensers, hair brushes Boost water intake, prevent skin diseases Water intake +40%, skin disease risk -58%
Convenient Owner Care Automatic feeders, fully enclosed litter boxes Save time, reduce odors Time away +2x, cleaning time -70%
Emotional Interaction Puzzle toys, smart cameras Reduce destruction, remote companionship Destructive behavior -27%, interaction +30 mins


Currently, pet suppliers are evolving toward "intelligence + personalization":

AI pet health monitoring collars can track heart rate and activity levels in real time, automatically alerting owners to abnormal data.

The proportion of "green pet suppliers"—such as environmentally friendly biodegradable pet waste bags and natural-material scratching posts—has risen to 38%, aligning with the trend of sustainable pet ownership.

Choosing pet suppliers that match actual needs is not only a responsibility to pets but also turns pet ownership from a "burden" into a "pleasant experience," driving the pet economy toward the direction of "high-quality care."



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